Increasingly social media and online communication is playing an important role in businesses – including medical practices. I recently spoke to a couple of GPs who have been recommended in their local mother‘s group on Facebook and find this is a constant source of new patients. At the same time, other GPs are distressed by negative and unfair reviews on some of the online rating platforms.
The recent news of extensive editing of negative patient reviews by a major online platform in Australia has reminded us of the important role of online platforms.
As outlined in the article by our sponsors MDA National, dealing with online communications can be complex.
For the full article on doctor ratings by MDA National please click here
Alecto have also teamed up with MDA National to provide our Melbourne based GPs for a special presentation on this topic. Look out for our blog of the event.